Pop sensation Taylor Swift has made a gigantic transfer to offer protection to her emblem within the AI generation, following within the footsteps of actor Matthew McConaughey.
Remaining week, her crew filed 3 new trademark programs with the USA Patent and Trademark Place of job. Two of the ones are “sound marks” for her voice—she’s having a look to trademark the best way she says, “Good day, it’s Taylor Swift,” and “Good day, it’s Taylor.”
The 3rd software specializes in a particular visible trademark. It covers {a photograph} of Swift on a crimson level, appearing in an iridescent, multi-colored bodysuit and silver boots. Within the symbol, she is preserving her signature crimson guitar with a black strap, and is status in entrance of a colourful, multi-coloured microphone set towards a backdrop of crimson lighting fixtures.
The filings had been made on behalf on Swift’s TAS Rights Control.
Swift’s symbol and voice had been used with out permission in numerous AI-generated deepfakes, from false promoting to faux political endorsements to pornographic pictures.
Particularly, within the run-up to the 2024 US presidential election, Donald Trump shared AI-generated pictures of Taylor inaccurately suggesting that the singer used to be endorsing him.
Highbrow-property attorney Josh Gerben famous that Swift’s filings spotlight a emerging nervousness inside the leisure global. He defined that artists are an increasing number of fearful about AI’s energy to hijack their voices and likenesses, stripping them of the facility to keep watch over their very own identities with out consent.
Actor Matthew McConaughey had secured an identical logos in 2025, together with a legitimate mark on audio of him announcing, “Alright, alright, alright!”, his memorable line from the 1993 comedy movie “Dazed and At a loss for words”, and audio and video clips of him.
In an interview previous this yr, the actor mentioned: “We wish to create a transparent perimeter round possession with consent and attribution the norm in an AI global.”
Whilst logos aren’t historically used to offer protection to an individual’s common voice or character, McConaughey’s prison crew is of the opinion that those protections be offering further prison treatments federal past conventional right-of-publicity claims to battle towards AI-generated content material that misappropriates anyone’s likeness.
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