Dua Lipa has filed a $15 million (£11 million) lawsuit in opposition to tech large Samsung. The pop superstar claims the corporate featured her face on tv packaging with out ever soliciting for her permission or getting her consent.
The lawsuit, filed this previous Friday in a California federal courtroom, highlights that Lipa’s photograph used to be used prominently to promote quite a lot of TV fashions throughout the US.
Samsung’s packaging used to be “designed to improperly capitalize on Ms. Lipa’s hard earned good fortune to advertise and promote Samsung’s merchandise”, the lawsuit states.
The submitting comprises allegations of copyright infringement, trademark infringement and misappropriation of Lipa’s likeness and symbol.
The photograph in query used to be from Lipa’s 2024 efficiency on the Austin Town Limits Competition. Since Lipa owns the {photograph}, her attorneys are making it transparent that Samsung had no proper to make use of it to promote TVs.
The 30-year-old singer first were given to understand about her look on Samsung bins in June 2025, the lawsuit mentioned. Netizens additionally began posting about it on social media, terming it the “Dua Lipa TV Field”.
The lawsuit brings to focal point two explicit Instagram feedback, the place a person mentioned they might “get that TV simply because Dua is on it,” and some other mentioned: “If you wish to have the rest promoting simply put an image of Dua Lipa on it”.
As in line with Lipa’s criminal group, Samsung left out “repeated calls for” to “stop and desist from infringing on her rights”.
Lipa has industrial collaborations with a number of manufacturers, together with Yves Saint Laurent, Versace, and Puma, as in line with the submitting. She has additionally teamed up with Apple, Porsche and Chanel, and simply not too long ago changed into Nespresso’s international ambassador.
At the paintings entrance, Lipa launched her remaining album “Radical Optimism” in 2024.
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