Maharashtra Meals and Drug Management (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their commercial for a chewing elaichi emblem, announcing it should violate provisions of the Meals Protection and Requirements Act, 2006 and its amended regulations. The notices had been issued on Friday (August 14), with the 3 actors being requested to provide an explanation for their position within the commercial and their affiliation with the logo. In keeping with the FDA, the commercial may quantity to oblique promotion of a emblem related with pan masala.
The notices had been despatched to Devgn at his place of abode in Juhu, Khan at Mannat in Bandra and Shroff thru his manufacturing space, Tiger Shroff Productions LLP. The motion comes because the Maharashtra FDA has stepped up its tests towards gutka and pan masala merchandise containing tobacco or nicotine.
In keeping with the FDA, the commercial creates an affiliation with a emblem, which it stated is principally related with pan masala. The regulator additionally referred to a Maharashtra executive order that prohibits the manufacture, garage, transportation, distribution and sale of the product within the state for twelve months from the date specified within the order issued on July 13, 2026.
The most recent motion is a part of the FDA’s wider enforcement pressure throughout Maharashtra. The dep. has been sporting out inspections and seizures over a number of meals issues of safety, together with adulterated milk, meals served at eating places, junk meals bought in and round faculties, and the manufacture and sale of banned gutka and tobacco-containing pan masala.
In 2022, actor Akshay Kumar had shared an apology letter on his social media account after he confronted heavy backlash for showing in an commercial for a similar chewing elaichi emblem along Shah Rukh Khan and Ajay Devgn.
“I want to apologise to you, all my enthusiasts and well-wishers. Your response over the last few days has deeply affected me,” he wrote.
“With all humility, I step again. I’ve determined to give a contribution all of the endorsement charge against a worthy purpose. The logo would possibly proceed airing the advertisements until the prison period of the contract this is binding upon me, however I promise to be extraordinarily conscious in making my long run possible choices. In go back, I shall eternally proceed to invite in your love and needs,” Akshay added.
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